Ecommerce Design, Development + Digital Marketing & Advertising

Pennington & Bailes

Pennington and Bailes sells high-end collegiate themed clothing for die-hard college football fans. In need of a logo and website redesign, Pennington & Bailes turned to iBec to help them re-launch their brand online and generate sales through email, facebook, and Google Ad campaigns.


We started with a minimal, abbreviated logo to elevate the Pennington & Bailes brand, appealing to college football fans looking for higher-end clothing with an exclusive feel. The new website emphasizes lifestyle photography and calls attention to the most popular styles. It features an easy way to shop by clothing type or by your favorite college team.

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