The Holy Donut
The Holy Donut is more than a staple in the Portland community. People from around the country fall in love with these donuts when they visit Maine. As much as it has become a destination for tourists, it is a favorite among the locals. See the results
- Marketing Strategy
- Social Media Management
- Digital Marketing
The Holy Donut team felt they were scaling well and seeing good foot traffic in their Exchange St. in Portland and Scarborough locations. Where they felt they needed help was engaging with customers and followers online with a proper marketing strategy. Much of their revenue is a result of seasonal tourism, presenting the opportunity to leverage ongoing engagement with donut-loving vacationers between visits. iBec created a social calendar aimed at increasing customer interactions and growing their following. Within three months, the Holy Donut’s Facebook and Instagram followers grew by 2k each.
Email Copywriting + Design
As a warm welcome for new subscribers, we worked with the Holy Donut team to create a 3-part email welcome series that tells a playful story of how the delicious treat came to be.