The Holy Donut 🍩 primary image

The Holy Donut 🍩

Social Media Strategy

The Holy Donut is more than a staple in the Portland community. People from around the country fall in love with these donuts when they visit Maine. As much as it has become a destination for tourists, it is a favorite among the locals.

Since they opened on Park Ave. in Portland, they have grown to three locations with an amazing social following on Facebook and Instagram!


Challenge

The team felt they were scaling well and seeing good foot traffic in their Exchange St. and Scarborough locations. Where they felt they needed help, was engaging with customers and followers online with a proper marketing strategy. Much of their business comes through seasonal tourism at each of their locations. Customers enjoy their donuts and, photos are shared to Instagram, but beyond that, there has been very little engagement with the brand until their next seasonal visit to Maine.

Our team reviewed the existing Holy Donut marketing efforts and engagement rates looking for opportunities to increase brand loyalty and engagement with customers throughout the year. We put together a marketing strategy focused on social accounts and email.

We created a social calendar for them on a monthly basis so they were able to organize and schedule posts. In order to grow their following on social, we worked with them to increase engagement and actively invite and encourage people to follow them on social.

For email, we worked with them to put together a welcome email series as well as an abandoned cart email as one of their goals is to increase sales through their website for Holy Donut products (shirts, hats, socks, gift cards, mugs, etc.).

Welcome Series Email

We created a welcome email series for new customers.

Social Media Calendar

Custom Animation

We updated their email template designs with animations

Swipe to see the work

Results:

We created a social calendar for them on a monthly basis so they were able to organize and schedule posts with a refreshed social strategy. In order to grow their following on social, we worked with them to increase engagement and actively invite and encourage people to follow along.

Over the course of 3 months we increased the Holy Donut's social media following on Facebook by 6% and 5% on Instagram - this was all done through competitive research, following industry trends and optimizing content to obtain maximize reach from organic content.

We were able to utilize post captions to request engagement and received a positive response from both Facebook and Instagram users. By creating a consistent, rich posting schedule we served Holy Donut’s viewers daily entertainment keeping Holy Donut at the top of their mind.

Follower Growth: August - October

Analyzing their top content and developing a strategy that leveraged their past successes.

Actively engaging with their customers and setting up processes that saved the Holy Donut team enough time that they could refocus on customer experience and engagement.

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