The Holy Donut

The Holy Donut is more than a staple in the Portland community. People from around the country fall in love with these donuts when they visit Maine. As much as it has become a destination for tourists, it is a favorite among the locals. See the results

  • Marketing Strategy
  • Social Media Management
  • Digital Marketing
  • Copywriting
3D grid of phones showing various Holy Donut Instagram marketing posts

Marketing Strategy

The Holy Donut team felt they were scaling well and seeing good foot traffic in their Exchange St. in Portland and Scarborough locations. Where they felt they needed help was engaging with customers and followers online with a proper marketing strategy. Much of their revenue is a result of seasonal tourism, presenting the opportunity to leverage ongoing engagement with donut-loving vacationers between visits. iBec created a social calendar aimed at increasing customer interactions and growing their following. Within three months, the Holy Donut’s Facebook and Instagram followers grew by 2k each. Two graphs – first graph showing Facebook follower growth from 31k in August to 36k in October. The second graph showing Instagram follower growth from 36k in August to 38k in October

3D mockup of The Holy Donut subscriber welcome email with an illustration of a donut hung on the handle of a ship wheel

Email Copywriting + Design

As a warm welcome for new subscribers, we worked with the Holy Donut team to create a 3-part email welcome series that tells a playful story of how the delicious treat came to be.

Need help with a project?

Get in touch for a free consultation.

Contact Us