Shawnee Peak

Shawnee Peak is the longest operating ski resort in Maine, conveniently located only one hour northwest of Portland. With great terrain for old-timers and newcomers alike, this family-friendly mountain is well-loved by Mainers and tourists. When the Shawnee Peak team decided it was time to modernize their web presence, they turned to the iBec team to make it happen. See the results

  • Web Design + Development
  • Copywriting
Shawnee Peak vibrant website design with large skier image and lift ticket call to action
3D grid of website design screenshots showing Shawnee Peak's about, lessons and rentals, mountain report and contact pages

Web Design + Development

Shawnee Peak needed a modern website that would integrate with their third-party ski industry software. Their old site was visually dated and difficult for the Shawnee team to update. It was built on an out of date content management system that limited their options for customizing content. In order to optimize their visitor experience and make a great first impression, Shawnee Peak’s website needed to be completely overhauled. The main goals for the new site design were to illustrate how family-friendly the mountain is, and how welcoming it is for new and seasoned skiers alike.

Mobile view of Shawnee Peak's website design


The site was redesigned with a simplified navigation structure and a Mountain Report page to show visitors what trails are open. Content was written to thread Shawnee Peak’s story and unique positioning throughout the site, bringing the personality of the mountain to life online. After launch, the average time on site increased by 170%.

Average time on site

Graph of time spent on site before launch vs. after launch, showing a 170% increase

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