Maine Coast Company
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Maine Coast is a high-quality live lobster wholesaler headquartered in York, Maine. Their diverse network of partners located throughout Canada and the U.S. gives them access to fresh, lively lobster year round. See the results
- Brand Story
- Trade Show Design
- Print Design
- Web Development
- Online Wholesale System
Tradeshow Design
iBec worked with Maine Coast to refine their brand and reposition them as a premium, international lobster distribution company with a long history of high-quality products and cutting edge logistics. Maine Coast regularly attends international seafood trade shows and needed to leave a strong impression on potential wholesalers. iBec led art direction with their in-house photographer to create an immersive experience that gave buyers a look behind the scenes of daily operations at Maine Coast. A fresh business card design and product brochure left a lasting impression on budding wholesale accounts.
Online Wholesale Ordering System
To improve sales efficiency, iBec worked with Maine Coast to create an online wholesale ordering system utilizing WooCommerce. The system includes a wholesale application to collect lead information, wholesale ordering functionality accessible to approved users, and a delivery date selection tool at checkout.
Results
Looking at Maine Coast through the eyes of their target customers helped to analyze what makes them stand above their competitors. A comprehensive suite of branded materials communicates these key differentiators and sets Maine Coast apart at international trade shows to attract ideal partners.