Maine Coast Company

Maine Coast is a high-quality live lobster wholesaler headquartered in York, Maine. Their diverse network of partners located throughout Canada and the U.S. gives them access to fresh, lively lobster year round. See the results

  • Brand Story
  • Trade Show Design
  • Print Design
  • Web Development
  • Online Wholesale System
Digital 3D model of the Maine Coast trade show booth design with a vibrant full-size photograph of their packing facility on the back panel, Maine Coast's mission and awards on the side panel, and a branded podium and modern furniture arranged within the booth.
Mockup of a stack of Maine Coast business cards with their logo, website and address on the front and thick, orange painted edges.

Tradeshow Design

iBec worked with Maine Coast to refine their brand and reposition them as a premium, international lobster distribution company with a long history of high-quality products and cutting edge logistics. Maine Coast regularly attends international seafood trade shows and needed to leave a strong impression on potential wholesalers. iBec led art direction with their in-house photographer to create an immersive experience that gave buyers a look behind the scenes of daily operations at Maine Coast. A fresh business card design and product brochure left a lasting impression on budding wholesale accounts.

Maine Coast trifold brochure cover design with their logo in the middle and a cutaway on the side with the 'Lively Lobster' trademark
Maine Coast trifold brochure cover open with high resolution photography and text on a topographical map background
Maine Coast trifold brochure full spread with high resolution photography and text on a topographical map background
Maine Coast website wholesale ordering system design

Online Wholesale Ordering System

To improve sales efficiency, iBec worked with Maine Coast to create an online wholesale ordering system utilizing WooCommerce. The system includes a wholesale application to collect lead information, wholesale ordering functionality accessible to approved users, and a delivery date selection tool at checkout.

Maine Coast trade show booth at the Boston Seafood Expo North America


Looking at Maine Coast through the eyes of their target customers helped to analyze what makes them stand above their competitors. A comprehensive suite of branded materials communicates these key differentiators and sets Maine Coast apart at international trade shows to attract ideal partners.

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