Maine Coast 🦞 primary image

Maine Coast 🦞

Branding & Online Wholesale

Maine Coast is a high-quality live lobster wholesaler headquartered in York, Maine. Their state of the art sorting and grading facility and focus on optimizing lobster logistics clearly distinguishes them from the competition. Maine Coast’s diverse network of partners located throughout Canada and the U.S. gives them access to fresh, lively lobster year round.


iBec worked with Maine Coast to refine their brand and reposition them as a premium, international lobster distribution company with a long history of delivering high-quality products, cutting edge logistics, and services to its partners. Looking at Maine Coast through the eyes of their target customers helped to analyze what makes them stand above their competitors and leverage these key differentiators to attract ideal partners.

The refined messaging and brand story were premiered at the international seafood conference Maine Coast attends each year. The trade show booth was designed to create an immersive experience that gave buyers a look behind the scenes of daily operations at Maine Coast.

Trade Show Booth

Premiered at SENA in Boston

Business Cards

Swipe to see the work


As a sales takeaway for buyers, an 8x6” tri-fold brochure was designed to promote Maine Coast’s live, fresh and frozen lobster products. Designed to mirror the simplicity and behind-the-scenes focus of their trade show booth, the brochure relies on bold typography and striking photography to tell their brand story.

iBec helped weave their new brand story throughout their website, along with the creation of an online wholesale ordering system. This involved building a custom wholesale application and gated product catalog visible only by approved customers.

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