Exalted Cannabis
🌱
Based in Hiram, Exalted Cannabis is bringing transparently better, more efficiently grown, premium cannabis to Maine. Exalted came to iBec with a vision to become one of the most highly regarded cannabis brands in the state–and eventually the country–but first, they needed a name.
- Branding + Naming
- Copywriting
- Web Design + Development
- Package Design
Branding + Naming
Exalted has dual definitions: 1. to be held in high regard, and 2. to be in a state of extreme happiness. For a budding new brand setting out to elevate the marijuana industry, Exalted was the perfect fit. The company’s birthplace, the town of Hiram, is even defined as the brother of the exalted one.
Logo Design
Exalted’s logo is a reflection of the passion and precision that goes into growing premium cannabis. The crown logo mark offers modern simplicity and a scientific appearance to represent a brand that aims to combat stigma in the marijuana industry. Exalted’s complete logo showcase includes a primary logo, secondary logo, and submarks.
Brand Guidelines
The Exalted brand guide pairs brand visuals with the “why” behind the company. The guidelines include logo usage and architecture, submarks, color palette, typography and brand story.
Brand Story
Tagline: Reach Higher
Mission: Bringing Transparently Better, More Efficiently Grown, Premium Cannabis to Maine
Core Values:
- Innovative Growth Practices: We believe in reaching higher, which leads us to constantly innovate and test more efficient practices within our grow.
- Testing Every Strain, Every Time: We stand by every jar we sell, so we test every batch and strain, every time. Results are available on the Batch ID section of our site.
- 10% Donated to Nonprofits: Exalted strives to be a force for good. Not only do we offer a better product at a fair price, but we donate 10% of our profits to charities and nonprofits.
Web Design + Development
A fresh new website design shows off Exalted’s stunning product photography and new modern branding. To offer full transparency, the “Find Your Batch” feature on the website allows customers to look up the Batch ID from their product and see the exact THC and CBD levels among other measurements of that batch.
Package Design
Gradients and sharp iconography join forces on a modern label design to create a sense of quality and sophistication, leaving customers with a lasting impression. The weight, batch and strain of the cannabis can be found hand-written on the side of the container to inform customers about what they’re buying.