Apr 11, 2013

Where are the best places to put call to actions (CTAs) on your website?

If your website is a lead generation tool for your business, we can’t stress enough how important it is to have thoughtful call to actions on each page of your website. Remember, not everyone is entering your website from your home page, so each page of your website must ask your visitor to take the next step.

What are examples of call to actions?

  • Directing your reader to the next sequential page (Learn more about XYZ service)
  • Subscribing to your blog or enewsletter (Sign up to receive a simple tip from us once a week)
  • Downloading a free eBook (Download our eBook on How to Use Call to Actions Effectively on Your Website)
  • Requesting an appointment (Ready to get started? Tell us about your project and we’ll call you back within 12 hours)

Where should you put call to actions?

1. At the end of your page

If someone takes the time to read a page on your website from top to bottom, they are most likely a quality lead and are looking to learn more. Be sure to have a call to action at the end of each page of your website.

Here’s an example of a call to action that we use at the end of each of our blog articles.

Subscribe to our blog

2. Top left hand column

The top left hand column of your website is a good place to place offers because the viewer’s eye naturally gravitates there to see ‘what’s next’ on your site. Use a contrasting color on your call to action so it stands out.

3. In the middle of text

If you have a lot of text on your page, break up your web copy with a call to action button that correlates with the content on your web page. This will make your page more visually interesting and remind your reader what you would like them to do next.
 

Have more questions about call to actions? Ask us! (this is our CTA)

Cheers!
Becky and Carolyn
Becky McKinnellCarolyn Pereira