What are examples of call to actions?
- Directing your reader to the next sequential page (Learn more about XYZ service)
- Subscribing to your blog or enewsletter (Sign up to receive a simple tip from us once a week)
- Downloading a free eBook (Download our eBook on How to Use Call to Actions Effectively on Your Website)
- Requesting an appointment (Ready to get started? Tell us about your project and weÂ’ll call you back within 12 hours)
Where should you put call to actions?
1. At the end of your page
If someone takes the time to read a page on your website from top to bottom, they are most likely a quality lead and are looking to learn more. Be sure to have a call to action at the end of each page of your website.
HereÂ’s an example of a call to action that we use at the end of each of our blog articles.
2. Top left hand column
The top left hand column of your website is a good place to place offers because the viewer’s eye naturally gravitates there to see ‘what’s next’ on your site. Use a contrasting color on your call to action so it stands out.
3. In the middle of text
If you have a lot of text on your page, break up your web copy with a call to action button that correlates with the content on your web page. This will make your page more visually interesting and remind your reader what you would like them to do next.
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Have more questions about call to actions? Ask us! (this is our CTA)
Cheers!
Becky and Carolyn
