5 Ways You Can Increase Your Website’s Google Rank

Search Engine Optimization, commonly known to most as SEO, is the process of optimizing your website in effort for it to become one of the first results on popular search engines like Google or Bing. We all want to be relevant on the internet and a foolproof way to achieve this is to rank higher than your direct competitors! As the web evolves, so does its requirements. Stay on top of the trends and search engine pages with the following set of SEO ground rules.

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1. Determine Your Keyword Phrase

It's important to determine what keyword phrases are valuable to your business. Often what you want to rank for can vary from how people are searching for the products and services that you offer. When selecting keyword terms and phrases to optimize your site, use a keyword planning tool like Google Adwords to help you identify the most valuable terms that are high in search and low in the way of competition.

2. Know The Importance of Quality Backlinks

One of the most powerful techniques in advancing a SEO campaign is through backlinks, also known as inbound links. Backlinking is the process of obtaining links that are directed toward your site from other websites and sources. While digital marketing culture emphasizes that gaining backlinks to your site is all positive, there are a few details you might have missed out on. In order for your website to benefit from backlinking, your site needs to acquire mentions on reputable websites and sources that have a strong .

Search engines like Google also like to see inbound links grow in a natural way, gradually over time. If you are new to the backlinking game you may want to start by reaching out to sites you want to be featured on, as well as guest commenting on blogs and forums you respect.

3. Optimize Your Images for Search

SEO content comes in all shapes and sizes, and that includes photos and infographics too! Every good blog post needs supporting visuals to keep the audience engaged, so be sure to enhance them with a few insider tricks:

  • Ensure that all images used for targeted content pieces are deliberately named to match keyword objectives
  • Alt tags should be used appropriately to describe the content in the images
  • Images should be sized down to help speed up website load time
  • All images should be set to JPEG as this photo format renders with the most clarity and quality

4. Avoid Duplicate Content

Due to Google's rigid indexing rule, it is important to write original web copy for each of your website's pages. Duplicate content on websites is a quick and easy way to lose ranking. If redundancy becomes inevitable, then you should consult with your technical team and make sure pages that will repeat content aren't followed by Google using this tool. Although original copy can be time consuming, it will be worth the initial time investment for greater search results in the long run.

5. Responsive Design

In the mobile age, people are relying on their phones and tablet devices to make connections via the web. According to Search Engine Watch, nearly 67% of users are using their smartphones to make important purchases. In April of 2015, Google started to penalize websites that were not mobile-friendly. This major change resulted in a critical transition among many companies who had websites that were singularly designed for a desktop experience. After many businesses made the transition into a mobile-first design, the world recognized that Google was on to something. Responsive sites make for a much better user experience and are by far the best option for a robust SEO strategy.

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