Each page on your website should have a clear purpose and should help transition the viewer smoothly in the direction you desire. Think usability.
Here are a few final website tips to keep in mind:
- If you have additional educational information you want to share with your viewers, don't overwhelm them with a massive amount of content on your pages. Call to Actions are the perfect place to put this information. Having a potential client/customer be able to Download a Whitepage, Sign up for a Webinar, or Sign up for your eNewsletter are perfect ways to proivide additional information while Provide links to other pages or contact information to reach you.
- Products should professional quality images. You have a professional business and your website should display that.
- Check-out should be simple and hassle free.
- Contact information should be easy to find and contact forms are easy to use and allows you to capture leads.
Remember: It is a growing process, so try not to be too hard on yourself. Keep analyzing and exploring options to see what is working best for your customers.
A critical look and some good advice is a great start. At the end of the day, your website should be bringing you happiness, not bringing you down.
And if you get stuck just remember, there are always professionals here to help!
photo source: zenplicity