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5 Ways to be Happier...Week 2!

Hey there web savy friends! Last week in 5 Ways to be Happier, and Less Depressed about your Website we discussed how to Leave your Ego at the Door and take a serious look at your website and what it is doing for you. If you haven't checked it out yet, we'll all wait a couple seconds for you to go back and catch up!

Ready? Good, so last week was about you, this week we are going to look outwards in Have a Little Help from Our Friends (Did anyone else sing??). If you don't know what I'm talking about...no worries, let's get back on track!

Read on to find out how to put your friends to work for you, and get some honest criticism!


Week 2 : Have a Little Help from our Friends

Have someone you trust critically analyze your website. I'm not talking about the person who tells you your outfit looks great every day; I'm talking about the person who sees you when you're at a low and says, "You look TERRIBLE!....now what can I do to help?"

Give them a goal (find certain information, go through the motions of making a purchase, contact you) and then ask them to answer the following questions:

  • How do you feel?
    • Indifferent - A normal viewer may not come back.
    • Negative - Inquire why?
    • Happy/Satisfied - Great job! Your content is working for you!
  • How easy was it to find what you were looking for?
  • What was the purpose of my website?
  • Would you come back?

If your Aunt Sue has a hard time navigating your site to see where to buy the lemon-sugar body scrub she loves, take heed, user functionality is a HUGE deal. If people can't find the information they are looking for quickly and easily, they will leave.

Real feedback is extremely important, if they don't know what your site is about or what the goal of it is, chances are other people feel the same way. Finding this out is a great opportunity to help get you back on the road to website happiness!

Coming up next week: Week 3: Non‑Attachment

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