Week 2 : Have a Little Help from our Friends
Have someone you trust critically analyze your website. I'm not talking about the person who tells you your outfit looks great every day; I'm talking about the person who sees you when you're at a low and says, "You look TERRIBLE!....now what can I do to help?"
Give them a goal (find certain information, go through the motions of making a purchase, contact you) and then ask them to answer the following questions:
- How do you feel?
- Indifferent - A normal viewer may not come back.
- Negative - Inquire why?
- Happy/Satisfied - Great job! Your content is working for you!
- How easy was it to find what you were looking for?
- What was the purpose of my website?
- Would you come back?
If your Aunt Sue has a hard time navigating your site to see where to buy the lemon-sugar body scrub she loves, take heed, user functionality is a HUGE deal. If people can't find the information they are looking for quickly and easily, they will leave.
Real feedback is extremely important, if they don't know what your site is about or what the goal of it is, chances are other people feel the same way. Finding this out is a great opportunity to help get you back on the road to website happiness!
Coming up next week: Week 3: Non‑Attachment