Face it: Your website is a mirror of your business. I recently read a stat in YOUtility by Jay Baer that customers have made 60% of their purchasing decision on your website before they choose to talk to you. Thats huge!
Here are 4 tips for integrating your corporate personality on your website:
1. Add video to convey the atmosphere
of your office/studio/store
One example I love to share with clients is from an ad agency in Brooklyn: Carrot Creative. Their corporate video on their About page really shows what its like to be in their office and gives you a flavor of their working style without distracting music or words).
2. Swap out your stock photos for
a professional photoshoot
I also really like the environmental photos of the lawyers at Pace Law. Combining full screen photos along with a brand statement gives you a sense of their team and the types of clients that they align best with.
3. Add personality in unexpected places
HighTail, a filesharing software, adds their voice in unexpected places (this screenshot is from their website footer)
4. Humanize your voice
One of our clients, Dogs at Work, handles this really creatively with a Mad-Libs-style contact form. Its creative (like they are) and it starts the sales process early by helping their team prep with ideas for their initial inquiry call.
Let us help you brainstorm ideas! We believe in you!
(photo courtesy of strong church)