What to Measure on Google Analytics:
When you are logging in to your analytics account, be sure to keep an eye on these reports:
1. Referring Sites: Who is sending traffic to your site? Compare the Time on Site to your Average Time on Site...is it a good referral?
2. Keywords: Most of the time you will see your business name as one of the top keyword searches. That is okay! Keep scrolling to view the other referring keywords and phrases-- are they what you want? If not, what can you do to integrate them more on your site?
3. New vs. Returning Visitors: Keep an eye on this report-- if your returning visitors are growing, you have a captive audience that finds your site useful.