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Tip of the Week: Content Generation Woes

Hello! Remember us?

We've been hard at work here at iBec Creative and have a bunch of great new things in store as we move into the second half of 2012. The past six months have been full of working, planning, and growing, and this week, the iBec Creative Tip of the Week makes its triumphant comeback!


Hello! Remember us?

We've been hard at work here at iBec Creative and have a bunch of great new things in store as we move into the second half of 2012. The past six months have been full of working, planning, and growing, and this week, the iBec Creative Tip of the Week makes its triumphant comeback!

Do you feel like you arenÂ’t taking full advantage of your social media options?

You shouldnÂ’t. Content generation is hard work.

There’s good news, though: it gets easier with practice. Setting goals for yourself can help you get around the ”I don’t know what to post” block. You could decide to post to Facebook on Tuesdays and Thursdays, or tweet once a day. Holding yourself to this schedule will help you build your skills at finding content when the inspiration just isn’t there.

When you're looking for ideas to post, it can help to have a general theme in mind. Decide what kind of content you'd like to post, as a general category. Business-related? Personal? Related to your area? This type of focusing can help make finding content less overwhelming. Typically, it's best to pick something that you know you're already interested in. Business nerd? Go with business-related and link articles of interest. Current events geek? Post links and thoughts on local current events.

You get it. Here's the process:

  1. Pick your social media outlet (Facebook, Twitter, or the like).
  2. Pick the type of content you would like to post (as a rough category).
  3. Set concrete, measurable posting goals like ”twice a week,” ”once a day.”
  4. Start posting!

Always remember that content comes first. Good content will be the engine that drives you to your social media goals. Set a goal, hold yourself to it, and get to posting!

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