May 14, 2013
The Thank You Page: Make the most of this under-utilized web page
The Thank You page on your website...This is the page on your site that someone lands on after they fill out a form (like the contact form) or they purchase something in your ecommerce store. Most websites have a simple message like Thanks for contacting us! or Thank you for your purchase! and they are missing a big opportunity. Heres why...
1. You have the opportunity to resell.
I think Amazon does it the best. After you buy something Amazon, the thank you page encourages you to keep shopping. Theyll suggest items from your wishlist as well as recommended items based on what other customers have bought.
Tip: If theyve already bought something on your website, convince them to keep shopping by including product imagery with short descriptions and links.
Image courtsey of http://searchengineland.com/conversion-optimized-touch-points-the-thank-you-page-44704
2. You have the opportunity to cross sell on your thank you page.
Someone may have contacted you for one of your services, but they may not know about other services that you offer. Heres an example of a Thank You page that we worked on with Portland Glass so they could promote their home improvement services to their customers inquiring about auto glass:
3. You have the opportunity to stay connected.
Once you have a new customer or prospective customer engaged, encourage them to join your other online networks. For example, we created a short video on our thank you page asking new clients to visit our facebook page and sign up for our Tip of the Week enewsletter.
Do you need help creating an optimized thank you page?
Call us were happy to help!