From the Blog

How to make your Instagram more accessible and why it’s important

How to make your Instagram more accessible and why it’s important

By definition, social media enables users to create and share content and participate in social networking. However, many social media platforms are not designed to provide all users equal opportunities. This means the responsibility of creating accessible content is largely up to us as creators.

Social Media in a Changing World

Social Media in a Changing World

Since the outbreak of COVID-19, there has been a shift to more digital consumption as users are spending more time in their homes and online. From consuming news updates to how to keep kids entertained, users are looking to digital solutions for entertainment, information and inspiration! In this article we will explore the impacts COVID-19 has had on social media.

Homebrewing your Social Strategy through Online Streaming

Homebrewing your Social Strategy through Online Streaming

Pivoting into an online-only world where working and learning from home is the new reality? From homebrewing to college graduations, streaming online has opened the door to virtual strategies we didn't know existed. By: Rayna Winters

Best Marketing Practices During COVID-19

Best Marketing Practices During COVID‑19

COVID-19 impacts us all in some way or another. As we look at how it has challenged our businesses, we can also seek opportunities for growth. We can implement internal practices to make this transition seamless as well as keeping our customers well-informed of any major changes.

No More Likes! Instagram’s Latest Update

No More Likes! Instagram’s Latest Update

Did you wake up and find yourself in a world with no likes? You’re not alone. Instagram is conducting a global test to see how use behavior changes when they hide the number of likes on user posts.

5 Influencer Marketing Tips

5 Influencer Marketing Tips

When building a social media presence for your business, there’s no platform more important than Instagram. With over 1 billion users accessing the site each month, Sprout Social reports that 50% of them are scrolling through content each and every day! Is your business appearing in their feeds?

How to Monetize Social Media

How to Monetize Social Media

Social media should be your business’s friend. Social media channels can act as a go-between for your company and customers, bring your brand to new audiences and give your products even greater visibility.

IGTV: Getting Started with Instagram's New Video Platform

IGTV: Getting Started with Instagram's New Video Platform

IGTV is available both within the Instagram app and as a separate app. The new Instagram platform acts as an extension of the current photo and video sharing social media network, but is meant for long form vertical video content.