From the Blog

Google Analytics 4: A sign that the times are a–changin’?

Google Analytics 4: A sign that the times are a–changin’?

"Come gather 'round people, wherever you roam and admit that the waters around you have grown. And accept it that soon you'll be drenched to the bone.. IN EVENT-BASED ANALYTICS AUTOMATIONS" - Bob Dylan (a slight adaptation by iBec Creative) We're no strangers to change over here. We operate largely on the internet, which is in a constant state of flux. Choosing to embrace the unknown means having faith in ourselves to figure it out, especially when faced with a new challenge. So... a GA4 rollout? No sweat! Let's break it down together so you can understand how you'll be affected.