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iBec Pro Tips Blog

June 12, 2018

How to Make your Father’s Day Campaign More Inclusive

For non-traditional families, gendered holidays can feel isolating. There are children with single moms, foster parents, LGBT parents, grandparents…

May 15, 2018

Here are 5 easy steps to help ensure you're optimizing your search engine rankings. For a more advanced SEO audit, download our

April 21, 2018

What is the GDPR? In short, the General Data Protection Regulation (GDPR) is the European Union regulation of informing website visitors a…

March 12, 2018

If we need to spend one-third of our lives working, we should be able to enjoy the time we spend at work. As the founder of a company, manager of a…

March 07, 2018

At iBec's colorful office on Portland's eastern waterfront, McKinnell spoke with Mainebiz about her firm's evolving business model.

January 25, 2018

2017 brought success for our clients, kicked off the Northeast Ecommerce Summit, and welcomed talented people to the team.

December 21, 2017

It’s no question that high-definition photos have a higher impact on customers than low-resolution or blurry ones. During a customer’s in-store exp…

November 13, 2017

If shopping is a sport, Black Friday is the ultimate showdown. We’ve put together this survival kit to help you get through planning and preparing …

October 10, 2017

To maximize traffic and audience reach, it’s important for your blog post, video, and ebook content to be unique and relevant. If you don’t know wh…

September 05, 2017

With Google Shopping, you are able promote both your online and local inventory while allowing shoppers to easily find your products on Google and …

August 07, 2017

If you want to improve your buyer’s confidence and conversion rates, according to

July 20, 2017

When building an ecommerce site, you may find it hard to write unique content for every single page and product. While unique and creative content …