If you are one of the many business owners trying to make it in the digital age, then you most likely have a website that you'd like prospective customers to discover. By now, you probably have realized that getting new users to your website is only half the battle. Once a user lands on your website there is inevitably a desired action you'd like for them to make such as:
- Making a purchase
- Becoming a VIP member
- Subscribing to your mailing list
- Requesting a quote
These actions are otherwise known as a conversions. However, without the proper tools and knowledge conversions can be hard to nail down, especially in an era that is so prone to rapid change. How will you know if your best efforts are paying off or making sufficient reach? Well, don't worry, we have some ideas for you.
1. Choose Your Keywords Wisely
First things first, people will more than likely put their trust into a business that ranks highly on search engine result pages and is accredited by both search engines and humans alike. Be sure to choose keywords that align directly with your business initiatives, so that when prospective consumers search for a specific product or service, your company is one of the first to appear on Google or Bing. According to the Search Engine Journal, 75% of users never scroll past the first page of search results, further proving that higher rankings means greater reach and higher returns.
2. Know Your Objective
If you are monitoring your Google Analytics account you may see that you are getting many visitors on your site, but be sure to track the session length. Users only end up sticking around if your website message is clear and the user experience is easy to navigate. Be sure to strategically plan the placement of your website's call-to-actions, sign up buttons, and contact information. Remember most people are impatient and unwilling to hunt for this vital info on their own.
3. Optimize for All Devices
In today's fast-pace, smartphone-driven society, most people are bound to make decisions on-the-go. That's why your business's website needs to be optimized for all devices. Not all websites are created equal, and while more and more websites are being built for mobile responsiveness, it is never safe to assume yours will be too. Before designing or redesigning your website be sure to discuss a mobile strategy with your web designer. This strategy should ensure fast loading times, compelling visuals, fonts, and graphics that scale to the size of any device.
Your design strategy should also be centered around a clean and simple user interface. Navigating an unresponsive desktop website from a mobile device is not only frustrating, but also shows that your site is dated. Reduce the risk of losing prospective users and be sure to enhance your site for any viewing experience.
4. Instill Trust In Your Users
Your users ultimately want to trust that your business is going to benefit them. But, before they can trust your services they are going to want to feel comfortable with you. Instill trust in your users through the power of content. Create a team page on your website that offers both biographical and fun information about your employees. The more your prospective users feel comfortable with you, the more likely they will subscribe to your services.
5. Connect Through Alternative Media
Undeniably, we are in an age of viewers. Which is why as our digital landscape evolves, so does the way we shape our messages. Mix up your media creation by creating videos. Personalized videos help people connect and if created with the audience in mind it often delivers the right results.