In the fiercely competitive world of employment it can be hard to find the best possible candidates for your business. However, in order to attract the most talented and well-suited employees for your place of work, you have to figure out how to stop them in their tracks when they visit your website.
By applying the following tactics and techniques to your website, you will have a good chance at convincing ideal candidates to consider applying to work at your company.
Promote Exceptional Company Culture
When prospective employees visit your company website they are going to be looking for how your company sets itself apart from other employers. Thats why a prominent area of your website should promote your company culture. When curating this space on your website, be sure to highlight what's unique about your culture, such as your values, company outings, education opportunities, incentive programs, charity work, and/or perks around the office.
Applaud Your Team
Including language on your website that showcases the remarkable team you have assembled will help prospective employees gain a better sense of the people they would be working with on a day to day basis. Depending on your culture, you may focus more on highlighting education and publications of each employee; others may share hobbies or their favorite customer service stories for each employee.
Use Real Photos
Using real photos of your company and team is an integral part of showing prospective hires a glimpse of what it's like to work in your office. Is everyone wearing jeans or blazers? What is the furniture like? Private offices or open workspaces? Employees want to work in an environment that gels with their own personal working style. The best way to show your company pride and spirit is to take the time and be transparent to show them the who, what, and where of your company.