Mar 29, 2013

How Do I Work With a Designer to Get a Website I'll Love?

(They're all so weird...)

You need a website, that's been established. Now how are you supposed to work with us to get it to a place you love?

A lot of people come to iBec claiming they have no design sense, no idea where to start, or claim they're not an expert. But you're an expert in the one thing crucial to the design process -- your business. Here are 3 tips for working through (and loving) the design process:

1. Do your homework. Seth hates when I say this because it sounds scary, but it isn't. Designers are visual people, so the easiest way to make them understand what you're saying is with a picture. If you have a certain style you love, show it! If you don't have one, and don't know where to begin, check out our portfolio or some of your competitors. (We'll check them out too.) If you're really having a hard time finding inspiration - no worries - that's what we're here for. We'll look at plenty of examples of directions we can go in once we get to know you and your business.

2. Have a Clear Decision Maker. The fastest way to burn through design hours is to design by committee. Don't let your design go forward unless you and the designer have a clear understanding of the changes being made to the design. If 50 people need to approve the design each round, so be it! But be clear about who needs to see what, and communicate that so we can fit it into your timeline and set up the right expectations for you. We want to use our time to move your project forward as productively as possible. (And please, don't tell me 50 people need to approve it.)

3. Designers can be a pain in the Assets. Nothing gets a designer more excited than an .eps version of your logo and some high res images you have hanging around. Do you have other marketing materials? Sell sheets? Brochures? A favorite tagline? WE WANT IT ALL. Get these things together for your kickoff meeting and I will personally grovel at your feet.

I could go on forever about this, but it's much more fun to actually design websites, so I had better get back to that.

Thanks for reading!!!