Google's New Algorithm

In this week's tip we are talking about Google's new algorithm and what it means for your site.

Macbook sitting on a desk with google search open

Beginning today, April 21st, 2015, Google will expand its current algorithm to include mobile-friendliness. This translates to: if your site isn't mobile-friendly, your ranking will suffer. It's a move that has been in the works for some time, and one that Google hopes will create a more positive search experience for the mobile user. Don't worry, if you're unsure about where you and your site stand, there is a test you use to ensure that you are up to par with Google’s newest standards.

Once you’ve tested your website, Google will give you recommendations on how to make your site more mobile-friendly. Here are some of the most common feedback items Google will throw your way following the test:

  • Text is too small to read
  • Links are too close together
  • Mobile viewport is not set
  • Content wider is than screen
    Depending on the medium in which you created your site, some of these items may be difficult, or a piece of cake, to fix. Either way, the goal is to make sure you receive a message that looks similar to this one following Google’s mobile-friendly test: ‘Awesome! This page is mobile-friendly’. If you don’t receive this message, Google is letting you know that your mobile rankings will take a blow moving forward.
    Google has supplied a ‘Guide to Mobile-friendly Sites that is a worth a look if Google thinks your site needs some work. Additionally, if you have a Webmasters account that is linked to your site, you can get a full list of mobile user-related issues across your site when using the Mobile Usability Report.

If this is information is leaving you stressed and unsure, please give us a call! Creating responsive and mobile-friendly designs is just one of our fortes. We promise to make it stress‑free.

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