Jul 08, 2015
Google's New Ads
In this weeks tip we are talking about the changes Google is making on its mobile advertisements.
Agencies and companies alike know the struggle is real when it comes to mobile advertising spend. It has notoriously held artificially high click through rates and is more expensive. Why? Think back on a recent time when you read an article online using your mobile device. Somewhere within the article there was likely an advertisement, and chances are, you attempted to breeze past it but accidentally clicked on it. You are not alone in making this mistake. The image below illustrates the changes Google is in the midst of correcting today for their mobile advertisements.
What does this mean for companies interested in advertising with Google mobile AdWords? That your leads from each of your AdWords campaigns are likely to be more qualified seeing as 'chance' and 'accidents' are less probable with the new changes.