Mar 26, 2015
In this weeks tip of the week we are talking about Facebook Contests.
Is a Facebook Contest Right for Your Business?
Rather than being a one-dimensional and static campaign, Facebook contests allow you to be more engaged with your audience, receive market feedback, capture leads, and build a following. When someone likes your page, or participates in your contest, they are tapping into your brand and letting their friends know about your Facebook presence.
5 Ways Facebook Contests Can Boost Brand Engagement
#1 Ask Questions
Test your Facebook fans by quizzing them on the knowledge of your brand. You can make it trivia-focused, or a silly game. Either way, making the content memorable and sharable is key. The point is to engage your fans and make the experience a fun one.
Grabbing information from your fans is a necessary and worthwhile endeavor. Woobox and other third party hosting sites have sweepstakes options for you to better acquire info from your followers. Fans can input their email addresses to a contact form and seamlessly become apart of the contest.
Ex: Win a Longship River Cruise!, hosted by the Viking River Cruises, is a exceptional example of how fans can enter to win by typing in their email addresses.
#5 Ask for Opinions
Another way to collect emails and information from your pages fans is to hold a vote. By engaging fans in the polls, you are also obtaining their email addresses because votes cannot be submitted without a valid email address.
Ex: Biddeford Savings Bank has a voting-centered contest going on right now where people can post photos of their home renovations and encourage friends to vote.