Mar 26, 2015

Facebook Contests

In this week’s tip of the week we are talking about Facebook Contests.

Is a Facebook Contest Right for Your Business? 

Rather than being a one-dimensional and static campaign, Facebook contests allow you to be more engaged with your audience, receive market feedback, capture leads, and build a following. When someone ‘likes’ your page, or participates in your contest, they are tapping into your brand and letting their friends know about your Facebook presence.

 

5 Ways Facebook Contests Can Boost Brand Engagement


#1 Ask Questions
 
We know that asking questions is a great way to spur engagement for promoted posts, so what if people are automatically entered to win a prize by commenting? That gives more incentive to engage and improves the cost effectiveness of your promoted posts.
 
Ex: “It’s been a rough winter season this year. Who has the funniest winter-horror story? Comment and enter to win a trip to Florida this spring break.”
 
#2 Offer a Giveaway
 
Enticing a Facebook user to ‘like’ your page can be a feat. Giving potential fans an incentive by offering something desirable is an excellent way to lure in more followers, and in turn, spread content.
 
Ex: “Like our page for a chance to win a pair of season passes to the Red Claws!”
 
#3 Create Memorable Content
 

Test your Facebook fans by quizzing them on the knowledge of your brand. You can make it trivia-focused, or a silly game. Either way, making the content memorable and sharable is key. The point is to engage your fans and make the experience a fun one.

Ex: Check out this creative promotion created by Crystal Ski here (using Woobox Quiz). 

#4 Capture Email Addresses

Grabbing information from your fans is a necessary and worthwhile endeavor. Woobox and other third party hosting sites have sweepstakes options for you to better acquire info from your followers. Fans can input their email addresses to a contact form and seamlessly become apart of the contest.

Ex: Win a Longship River Cruise!, hosted by the Viking River Cruises, is a exceptional example of how fans can enter to win by typing in their email addresses.

#5 Ask for Opinions

Another way to collect emails and information from your page’s fans is to hold a vote. By engaging fans in the polls, you are also obtaining their email addresses because votes cannot be submitted without a valid email address.

Ex: Biddeford Savings Bank has a voting-centered contest going on right now where people can post photos of their home renovations and encourage friends to vote.

Let us help you brainstorm ideas! We believe in you!