What's Bounce Rate?
An Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and bounce (leave the site) rather than continue viewing other pages within the same site.
Why does this matter?
This is best explained by using one website with two scenarios:
one with a high bounce rate and one with a low bounce rate.
Website example with a high bounce rate of 60% means only 400 of every 1,000 visitors click through to learn more about the business. If we use an average conversion (the percentage of users who take action to go beyond a casual content view or website visit) rate of 3% this means that of that 40% who stick around, 12 of those people make a purchase. If the average price of an item on the site is $800 the monthly revenue opportunity is $9,600.
Website example with a low bounce rate of 20% means 800 of every 1,000 visitors click through to learn more about the business. Using again an average conversion rate of 3% means that of that 80% who stick around, 24 of those people make a purchase. Using the average item price of $800, the monthly revenue opportunity soars to $19,200.
This is a 100% increase in annual revenue just by reducing the bounce rate!
Ready to make more money?
Dont know where to begin?