Sep 17, 2014

Copywriting for SEO

In this week’s tip of the week we will talk about copywriting for SEO, and SEO for copywriting, and tip of the week for Copyediting for Search Engine Optimization. Hint: This isn't how you should write content!

How many times have you visited a website and seen something like this on the about page? 

Thank you for visiting our website. We are a (type of) company located in (city & state), we service the greater (city & state) area for all types of (type of) needs. Please reach out to us for your (type of) needs, we would be happy to travel to you anywhere in the (city & state) area.

What were they thinking?

In the world of Search Engine Optimization (SEO), a great copywriting tactic used in the past to increase rankings in Google and other search engines was to fill your copy with keywords wherever you could. This tactic no longer works and can actually penalize your site in search engines.

As the Black Eyed Peas once said “you so two thousand and late”.

Since the release of the Google’s Hummingbird algorithm in late 2013 content marketing is more important than it has ever been before. You shouldn’t toss your keywords out just yet, but you should focus more on valuable content that will be helpful to your audience as well as adding new content on a regular basis. 

Now is a good time for you to take a look at your site and see where you can improve your copy.

Look at each page of your site and analyze:

  • How many words are on the page? Minimum word count by all accounts is increasing. You’ll want a minimum of 300 words per page. A safer bet would be in the 500-600 range, if you can achieve 1000 words Google will reward you for it.
  • How often do you repeat yourself? Content should be unique. Don’t copy your mission and about us section to other areas of your site, instead link back to the pages where they are listed. If you don’t have enough content to fill the page, evaluate if you can combine the content on another page where it makes sense.
  • Did you use the keyword filler tactic in the past? If so, you’ll want to re-write these pages.

By staying on top of these changes your website will not only stay fresh but you won’t lose your rankings.