The question that I get asked most often involving websites, and more specifically web blogs, is "where do I start?"
The simple answer I give people who ask me this question is: "with passion."
Your viewer is looking for valuable information that only a passionate individual will be able to deliver.
When your blog posts become lost in an ever-growing web archive you end up losing time spent by your organization and frustrating users who are looking for value.
Knowing that blogs can easily be frustrating and confusing I wanted to outline a few points that helped me to write and run my first few blogs.
User engagement is important
Asking for feedback, opinions, and running polls, are all great opportunities to gain important feedback and information from your customers while also giving them a sense of voice within your organization.
Take advantage of comments
Don't shy away from encouraging comments and feedback on your blog articles -- it is this feedback that will keep the same users coming back to the same post and increase overall user engagement as the more feedback and conversations that are occurring on your articles the more involved you are with your users making you ultimately more likely to know what their needs are.
Reference other blog posts and other bloggers
This will provide more information to the reader and make them feel like a part of the conversation instead of part of the audience.
Directly linking blog posts will bring a user through a variety of content that they may not have the chance to come across otherwise.
Don't forget about photo and video
Often the first thought when writing a blog post is, "what do I need to write?" When in reality it is the media that will create more engagement for the user as video and photo create a more enriched and diverse web experience.
Posting photo collections or video clips will provide greater detail and clarity to the user as to what your message is that you are trying to convey.
Pull it all together with formatting
Using formatting tools such as headers, paragraphs, lists, bold, and italic is often not mentioned when discussing content creation because it is often implied, and thus overlooked.
While it is important to not overuse these tools, formatting your article correctly can highly benefit the viewer and help get your message across as it will increase clarity for both the user and search engines that are scanning your pages.
Give it a shot!
The best way to start blogging is to start blogging. You can always learn from your mistakes but you sure won't learn from mistakes you don't make.
If you've tried blogging and have any questions about any of the topics covered in this article please feel free to leave a comment below.