The recently redesigned site (www.gorhamsavingsbank.com) is outstanding for the dynamism of its design and as a reflection of social-media techniques that encourage two-way communication and individualized experiences. The site offers interactive, live chat; news articles unrelated to the bank; connections with social media platforms; mobile banking, and differentiated interfaces for specific kinds of site visitors.
"This site design makes it a lot easier for people to be in contact with us. It's kind of a quasi-social media site," said Gren Blackall, senior vice president and director of marketing at Gorham Savings Bank.
Many bank websites are heavily focused on selling products and services, rather than meeting the needs of particular site visitors, said Becky McKinnell, owner of iBec Creative and the 2010 U.S. Small Business Administration Young Entrepreneur for Maine. "We really focused on what the users need from the site, so that we could design personalized information portals for those kinds of individuals."
This approach is what Gorham Savings Bank wanted from its redesigned website, Blackall said.
"We want to make sure the website experience is positive for three kinds of people: Those who are looking for a bank; existing customers, with quick access to exactly what they need; and anyone in the community looking for information," he said. "The site is exactly what I wanted."
"Bad developers do exactly what the client says," Blackall added. "Good developers like iBec Creative listen and pay attention to what the client means. That's the art in web design."
Established in 2006 by Founder and President Becky (Stockbridge) McKinnell, iBec Creative is a leading provider of website and traditional design services based in Portland, Maine. For more information, go online to iBecCreative.com or call (207) 221-0790.