May 31, 2013

A Facebook Pep Talk: 3 Reasons Why You Shouldn’t Feel Discouraged About Your Facebook Page

It’s pretty easy to get discouraged, jealous, or overwhelmed by facebook marketing, but fear not! Today’s tip is a facebook pep talk— 3 Reasons Why You Shouldn’t Feel Discouraged About Your Facebook Page.

 

Reason #1: Love Each Fan of Your Page

We often see businesses starting out with facebook get stuck in the ‘under 100 likes’ zone. Don’t be discouraged! Think about it this way— if you had a party at your office and 31, 58, 89, people showed up, you’d still talk to them, right? Remember that each ‘like’ is an actual person who has decided they personally want to hear more from you about your business.

Reason #2: Be Realistic About How to Grow Your Likes

Here’s the secret a lot of companies use to grow their facebook page likes— Advertising! If your goal is to grow your likes, the best type of Facebook ad we recommend is a promoted post that shows up on newsfeeds for anyone who is not a fan of your page, but their friends are. Here is an example of what that looks like:

Reason #3: Think of Yourself as a Content Curator

Your facebook posts don’t all need to be original content. Last week Carolyn listened to a MOZ webinar about How to Build an Online Community and they recommended that 80% of your facebook posts should be other people’s content you think your fans would appreciate. You’re reading articles about your industry anyways, so make a mental note to repost things you like on Facebook. 

You can do it! Remember pages with thousands of likes were once in your shoes— but they did something about it! Building a facebook business page takes time, but hopefully these 3 tips will refresh your perspective. 

 

We’re here for you if you’d like to brainstorm more together about your online marketing strategy.