What is Google Analytics and why do we use it?

Google Analytics is a program that measures how successful your website is by collecting detailed data on traffic, visitors, and content.

This provides valuable insight into what things are working well and what things may need to change within your site to achieve an optimal level of use. We believe in the importance of clients being actively involved in their site’s execution and success. This document is a reference for how to use and understand the data in Google Analytics. At iBec, we offer Google Analytics monitoring programs for our clients if it is appropriate. We are always available for questions, so feel free to contact us if you need assistance. (more…)