Good Web site navigation—it should be simple, clear, and with a purpose. Because if it isn’t, your audience will end up wandering through the site like Hansel and Gretel in the forest…lost, and looking for breadcrumbs to find their way out.
Incorporating a few basic navigation rules into your Web site will make it easier for your visitors can get around… and the better their experience, the more likely they’ll come back. A few key pointers will keep them on the trail and heading in the right direction.
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So we’ve identified what brand identity is in general, and how you can work to determine yours. Now let’s talk about how you promote what it is you do—and ensure that you do, in fact, develop and enjoy a strong and lasting brand identity.
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In the last article we defined the starting point as defining your business value proposition. Basically, this proposition is the focus of your business, and the value you bring to your customers. Your brand identity reflects your value proposition, and ultimately identifies the reasons why consumers should do business with you instead of your competition.
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Brand identity—we all have a basic idea of what it is, and which companies and products have an identity that works. In this three-part blog series we’ll define what brand identity is, discuss how to determine your own brand identity distinction, and perhaps most importantly—how to promote it.
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Web visitors and search engines are like your average diner—they prefer to visit sites that have fresh, new, rotating content (not offerings that are stale or scant), and sites with content that feeds their need for information. So, as proud Web site owners, we need to please our visitors. After all, the average reader, in conjunction with most Web search engines, are pretty smart. They look for the signs that a site is dynamic—and that is largely governed by how often your content is updated.
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As a business owner, you need to be connected through powerful and targeted networking. It’s a vital and viable process for the business world. Not only does it help you keep in touch with members of your profession, it keeps the lines of communication open. In fact, networking puts all of us in touch with like-minded individuals and companies, as well as those who may benefit us—or from us—to supplement and augment what we do professionally.
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When it comes to getting the word out, there are hundreds—if not thousands—of venues where you can place an ad, run a classified, post a job, or advertise your products and services. But how many of those venues can reach over tens of millions of people a month, in 550 cities throughout more than 50 countries—for free?
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YouTube. We’ve all heard of it. Teens and Tweens live by it. Even savvy corporate marketing folks have gotten into the game, posting advertorials and videos. So what the heck IS YouTube, anyway—and how can it help your business?
Consider that if a picture is worth a thousand words, how much would a streaming video be worth to your message? Recent pundits claim that half of all Web readers will tend to click on a video before reading text. That being said, your Web site video could begin garnering “hits” for you in a short amount of time, and like never before. At any rate, be sure to create a video that you’re comfortable with and that meets your prime objective:
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If you’re a business owner, you probably need to reach your clients quickly, professionally, and succinctly. One of the most effective ways to do this is through a powerful, information-rich Web site. But what if designing and maintaining a Web site—complete in its required programming and markup language splendor—is not your forté?
For the average business owner, setting up and maintaining a Web site is stressful, time consuming, too technical—and, well, just plain intimidating. It requires marketing, copywriting, programming, usability, and graphics skills. So, if you’re a non-technical professional, what do you do?
Purchase a Web Content Management System. You’ll soon discover what businesses of all sizes and industries are discovering—that a Web content management solution is the easiest and most cost-effective way to go. And it’s as simple as 1, 2, 3.
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A quick and easy SEO tip that you can most likely do on your own: Renew your domain name for its maximum amount of time (usually 10 years). Search engines like to see that the site’s owner has long-term plans for the site. This is one of the many factors that contribute to solid SEO, but every little bit counts! If you did not register your domain name yourself, contact your web designer and they will point you in the right direction.
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