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Archive for the ‘Social Media’ Category

So, Who Owns the Content on Facebook?

There has been a lot of buzz going around about Facebook privacy and who exactly owns content that is posted on Facebook.

For businesses using Facebook or any other social media,  it is essential and plain good business practice to be aware and up-to-date on all outlet policies, and therefore have the ability to make informed decisions on what information to post on your account.

The following is the exact language used on Facebook’s Rights and Responsibilities page that deals with content rights and ownership: (more…)

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Posted in On the Web, Social Media | 1 Comment »

What is Twitter? (Part 1)

Twitter—it’s all the buzz. We hear about it in print, see it on Web sites…it’s even in the Senate. But what exactly is it?

According to Wikipedia, Twitter “is a social networking and micro-blogging service that enables its users to send and read other users’ updates known as tweets. Tweets are text-based posts of up to 140 bytes in length which are displayed on the user’s profile page and delivered to other users who have subscribed to them…Updates are displayed on the user’s profile page and delivered to other users who have signed up to receive them <and> users can send and receive updates via the Twitter Web site, SMS, RSS (receive only), or through applications such as Tweetie, Twitterrific, Twitterfon, TweetDeck and Feedalizr.”

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The What, Why, and How of Blogging.

You’ve heard about blogging. In fact, you’re reading a blog entry right now. Still not sure what blogging is all about?

For starters, the word blog comes from Weblog. A blog is typically a series of entries on a Website, and often a commentary on something important to the author and/or the author’s customers (if the blog is associated with a business). Blogs can cover any and every type of subject including: information on a specific topic, market, product, service, or group of people; a daily diary of someone’s life; the progress of a project; the blogger’s stream of consciousness; a commentary on social, political, or other issues or viewpoints; or any other manner of topic. (more…)

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RSS—Feeding the Information Hungry

Times they are a’changin’—and the World Wide Web is no exception. With the new generation of information seekers and creators, Web venues are burgeoning. We blog, post streaming videos, offer podcasts and Webinars, join social networking sites, dabble in the world of shared content tagging…and use RSS feeds.

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e-Newsletters: Getting the Word Out

As we saw in previous articles here, building your business brand identity and recognition can be one of your biggest challenges—and your biggest sales tool.  So why not start simply and cost effectively—by creating a business eNewsletter. Not only can a business eNewsletter keep you in touch with your target market, it provides a way for you to reach out and share your expertise in your particular market. So whether you’re an online-only e-business or a traditional storefront, sending an eNewsletter should be an integral part of your marketing plan.


Here’s how:

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How Can YouTube Help Your Business?

YouTube. We’ve all heard of it. Teens and Tweens live by it. Even savvy corporate marketing folks have gotten into the game, posting advertorials and videos. So what the heck IS YouTube, anyway—and how can it help your business?

Consider that if a picture is worth a thousand words, how much would a streaming video be worth to your message? Recent pundits claim that half of all Web readers will tend to click on a video before reading text. That being said, your Web site video could begin garnering “hits” for you in a short amount of time, and like never before. At any rate, be sure to create a video that you’re comfortable with and that meets your prime objective:

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