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Archive for the ‘SEO’ Category

The What, Why, and How of Blogging.

You’ve heard about blogging. In fact, you’re reading a blog entry right now. Still not sure what blogging is all about?

For starters, the word blog comes from Weblog. A blog is typically a series of entries on a Website, and often a commentary on something important to the author and/or the author’s customers (if the blog is associated with a business). Blogs can cover any and every type of subject including: information on a specific topic, market, product, service, or group of people; a daily diary of someone’s life; the progress of a project; the blogger’s stream of consciousness; a commentary on social, political, or other issues or viewpoints; or any other manner of topic. (more…)

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Find Out Who’s Visiting Your Site with Google Analytics!

We’ve all used Google, the high-powered, effective search engine with the cute holiday-friendly graphics. But why stop there? With all that power, Google has captured far more than just lnternet lookups. In fact, as a business owner with a Web site, Google has become one of our best allies.

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Fresh Content for Discerning Palates

Web visitors and search engines are like your average diner—they prefer to visit sites that have fresh, new, rotating content (not offerings that are stale or scant), and sites with content that feeds their need for information. So, as proud Web site owners, we need to please our visitors. After all, the average reader, in conjunction with most Web search engines, are pretty smart. They look for the signs that a site is dynamic—and that is largely governed by how often your content is updated.

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How Can YouTube Help Your Business?

YouTube. We’ve all heard of it. Teens and Tweens live by it. Even savvy corporate marketing folks have gotten into the game, posting advertorials and videos. So what the heck IS YouTube, anyway—and how can it help your business?

Consider that if a picture is worth a thousand words, how much would a streaming video be worth to your message? Recent pundits claim that half of all Web readers will tend to click on a video before reading text. That being said, your Web site video could begin garnering “hits” for you in a short amount of time, and like never before. At any rate, be sure to create a video that you’re comfortable with and that meets your prime objective:

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Name

A quick and easy SEO tip that you can most likely do on your own: Renew your domain name for its maximum amount of time (usually 10 years). Search engines like to see that the site’s owner has long-term plans for the site. This is one of the many factors that contribute to solid SEO, but every little bit counts! If you did not register your domain name yourself, contact your web designer and they will point you in the right direction.

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