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Archive for the ‘Branding’ Category

What is Twitter? (Part 1)

Twitter—it’s all the buzz. We hear about it in print, see it on Web sites…it’s even in the Senate. But what exactly is it?

According to Wikipedia, Twitter “is a social networking and micro-blogging service that enables its users to send and read other users’ updates known as tweets. Tweets are text-based posts of up to 140 bytes in length which are displayed on the user’s profile page and delivered to other users who have subscribed to them…Updates are displayed on the user’s profile page and delivered to other users who have signed up to receive them <and> users can send and receive updates via the Twitter Web site, SMS, RSS (receive only), or through applications such as Tweetie, Twitterrific, Twitterfon, TweetDeck and Feedalizr.”

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Web Writing: A Short Series on Effective Web Writing and Layout – Part Two

Part Two: Laying it all Out

As you start to put your chunks, headings, and subheads together into a cohesive flow, remember these four key points:

  1. Web writing is best laid out in an inverted pyramid style. This is accomplished by starting with your conclusion or main point, and ending with the finer points and details of your topic.
  2. A successful site is written for many different levels of interest. It’s a tough concept, but the best sites are written from the viewpoints of “there is no interest in my topic,” to “my reader is thirsting for more info.” How do we do this?
  3. Avoid promotional, boastful, or subjective writing, or exaggerated claims
  4. Keep your paragraphs concise. What’s more, using high quality graphics will help get your key points across quickly, and without belaboring the point with unnecessary text.

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e-Newsletters: Getting the Word Out

As we saw in previous articles here, building your business brand identity and recognition can be one of your biggest challenges—and your biggest sales tool.  So why not start simply and cost effectively—by creating a business eNewsletter. Not only can a business eNewsletter keep you in touch with your target market, it provides a way for you to reach out and share your expertise in your particular market. So whether you’re an online-only e-business or a traditional storefront, sending an eNewsletter should be an integral part of your marketing plan.


Here’s how:

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Announcing your Brand Identity Through e-presence— Part 3

So we’ve identified what brand identity is in general, and how you can work to determine yours. Now let’s talk about how you promote what it is you do—and ensure that you do, in fact, develop and enjoy a strong and lasting brand identity.

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Defining Your Brand Identity—Part 2

In the last article we defined the starting point as defining your business value proposition.  Basically, this proposition is the focus of your business, and the value you bring to your customers. Your brand identity reflects your value proposition, and ultimately identifies the reasons why consumers should do business with you instead of your competition.

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Brand Identity: A Three-Part Approach to Successful e-presence— Part 1

Brand identity—we all have a basic idea of what it is, and which companies and products have an identity that works. In this three-part blog series we’ll define what brand identity is, discuss how to determine your own brand identity distinction, and perhaps most importantly—how to promote it.

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