We’ve all used Google, the high-powered, effective search engine with the cute holiday-friendly graphics. But why stop there? With all that power, Google has captured far more than just lnternet lookups. In fact, as a business owner with a Web site, Google has become one of our best allies.
Consider Google Analytics. It provides you, a Web site owner, invaluable help in finding out what keywords attract the most desirable prospects, what advertising copy pulled the most responses, and what landing pages and content make the most money for you. It offers the best of high-end analytics, and is tightly integrated with Google AdWords. And the best part? It’s absolutely free.
With all that power, is it hard to use?
Nope. Google Analytics is designed as an easy-to-use tool for all levels—yet delivers like you hired a Web analytics professional.
Will it work for my smaller business needs? What if I grow?
Google Analytics is a hosted service that handles all types and sizes of sites, from large, high-traffic corporate sites to small sites. And, like Google itself, Google Analytics delivers consistent service.
I also use Google AdWords. How does Analytics work with AdWords?
Google Analytics is accessed directly from your AdWords account interface. It’s that simple. What’s more, Google Analytics calculates Return On Investment metrics for you, from automatically imported cost and keyword tracking data.
What if another search engine is used?
Google Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source.
How safe is my data?
Google pledges to safeguard the privacy of your corporate data. They provide an in-depth privacy policy, and promise data integrity and protection.
What else can Google offer me besides Analytics?
Google Analytics is part of a comprehensive Google system that includes AdWords, AdSense, Website Optimizer, DoubleClick, Internal Site Search, TV Ads, Audio Ads, Analytics for Blogs, Checkout, Webmaster solutions, and more. Check them all out, and decide for yourself how Google can optimize your Web site experience.
